Use Case
Back-in-stock alerts the hour it lands
Nobody gets to schedule a restock. What you can do is have the list, the message and the send ready before the pallet arrives.
- A waiting list that keeps itself current
- Approved on the spot, or fired by your API
- Short links, with the clicks counted
Triggered by
The restock itself
Hi Ana, the [ITEM] you asked about is back in stock at [YOUR STORE]. See it here: [LINK]
One restock, from the shelf to the phone
The ask is recorded
A customer wants the item that is out of stock, and that stays with the contact.The message waits, written
Drafted, previewed and priced long before the stock moves.The restock lands
Approve the campaign, or let your store call the API as the count changes.Read the clicks
Short links counted, every message followed to delivery.
Read in minutes, or not worth sending
An alert about a restock is worth exactly the gap between the item returning and the customer hearing about it.
It is read while it still matters
A text is opened in minutes, beside the messages the customer already cares about. There is no promotions tab for it to sit in until the weekend, by which time the restock is gone.
It carries the product, not a home page
Shorten the product link so the message lands on the item that came back rather than somewhere the customer has to search. For a store that is the whole distance between the alert and the order, and it is the same short link across ecommerce and retail.
You find out whether it was worth announcing
Clicks on the short link are counted and every message is followed through to delivery, so the next restock you announce is a decision rather than a habit.
Ready before the stock is
All of the work happens while the item is still out of stock. What is left for the day it returns is one decision.
Record what the customer asked for
Keep the item as a field on the contact, imported from your store with the rest of what you already know about that customer.
Turn the waiting list into a segment
A rule rather than a frozen list: everyone still waiting on that item. Audiences re-check themselves at send time, so the list is the one that is true on the day.
Write the message once
Personalize it with the customer’s name and the item, shorten the product link, and send a test to your own phone. The preview counts the length and the price as you type.
Choose the route the send takes
Either you approve the campaign the moment the restock is confirmed, or your store calls the API as the stock level changes and the messages leave one per customer, with nobody at a keyboard.
The waiting list keeps itself honest
A waiting list ages badly. Between the day a customer asked and the day the item returns, some of them bought it somewhere else and some of them stopped wanting to hear from you at all.
Because the segment is a rule and not a saved list, it is built again from what you know at the moment of sending. Someone who unsubscribed last month is not in it, and neither is the customer whose order is already on its way.
