Industry
SMS for real estate agencies
Text the buyers whose search actually matches, with the listing link short enough to fit the message and every click counted against the buyer who made it.
- Listing links, shortened
- Clicks counted, buyer by buyer
- Segments by area and budget
New in [YOUR AREA], Marc: 3 bedrooms, terrace, inside your budget. Photos and viewing times here: [LINK]
Short link
Opens tracked
Three messages an agency sends between listing and offer
Each one is a list, a few lines and a window that closes. The work is having the right buyers on the right list before it opens.
New listing alerts
Segment by area, budget and the number of bedrooms, and text the buyers a property suits the day it goes on the market. The link takes them to the listing itself.
Viewing reminders
Tomorrow’s viewings confirmed today, with the address and the hour in the message. Fewer empty slots in the diary, and fewer keys carried across town for nothing.
Open-house follow-ups
One campaign to everyone who came through the door, sent while the place is still fresh in their mind and the offer is still worth making.
A listing alert is a link, and a link tells you who is serious
A property URL is often longer than the sentence around it. Shorten it and the alert stays the size of a text message, but the more useful part is what comes back: each click is recorded against the contact who made it, so after a send you know which buyers opened which property rather than only how many messages went out.
That turns an alert list into a shortlist. Personalize the message with the buyer’s own name, area and budget, keep the segments as rules rather than frozen lists, and the next call goes to the people who already looked at the photos.
From a buyer book to a listing alert
Setting the first one up takes an afternoon. After that, what changes is the address.
Import the buyer book you already keep
Import the buyer records as the agency writes them: area, budget, bedrooms, whether they are buying or renting, the last viewing they attended. Every column lands as a filter you can build a list from.
Build the segment the property is for
Area and budget as a reusable rule rather than a list typed out once. Audiences check themselves again every time you send, so a buyer who completed last month is not alerted about the next flat on the street.
Write it, shorten the listing link, preview it
Personalize with the buyer’s name and their own search, shorten the property URL so the clicks are counted, and send a test to your own phone before the list sees it.
Send it, then read the clicks
Approve the run and pick the hour. Afterwards reporting follows every message to delivery and shows who opened the listing, which is the list your negotiators should call first.